It's not uncommon for discrepancies to arise in backlink reports. Moz's algorithms may sometimes misinterpret or include unrelated websites. One possible explanation could be that Moz's crawler might have encountered redirects or dynamic content changes, leading to inaccuracies in backlink attribution. Additionally, discrepancies can occur due to differences in the timing of crawls between Moz and the actual state of your website. To address this issue, consider reaching out to Moz support for a more in-depth analysis or manual review of your backlink profile. They can provide specific insights and potential solutions to ensure the accuracy of your reported backlinks.

There could be several reasons why Moz is reporting backlinks that seem nonexistent or inaccurate. Here are a few possibilities and steps you can take to address the issue:

Outdated or Delayed Data:

Moz's index may not be up-to-date, and it can take some time for changes in backlinks to be reflected in their data. Check the date of the last Moz index update.
Crawling Issues:

Moz relies on web crawlers to discover and index pages. If the crawler encounters issues accessing certain websites, it may not accurately reflect the current state of backlinks. Ensure that the websites in question are accessible and indexable.
Differences in Data Sources:

Moz might use different data sources compared to other tools or search engines. Discrepancies can arise due to variations in the databases and algorithms used for backlink analysis.
False Positives:

Sometimes, Moz may identify URLs that look like backlinks but are not actual links to your site. This could be due to similarities in URL structures or other factors.
To address this issue:

Check the Websites Directly:
Visit the websites listed by Moz and inspect them manually. If you don't find any backlinks to your site, it could be a false positive or a delay in Moz's index update.

Verify in Google Search Console:
Cross-reference Moz data with Google Search Console, as it provides a more direct view of the backlinks recognized by Google.

Contact Moz Support:
If the issue persists and you are confident that these are not valid backlinks, contact Moz support. They can provide further insights, investigate the discrepancy, and update their records if necessary.

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inovies digital marketing agency

@dxminds12 said in Inaccurate backlinks being listed in Moz campaign:

@jcn-sbwd Yes they should do something for the backlinks that have expired or no more available. Its really hard to find forum listing sites and business listing sites these days.

@jcn-sbwd Yes they should do something for the backlinks that have expired or no more available. Its really hard to find forum listing sites and business listing sites these days.

@jcn-sbwd I hear you. sometimes it’s really hard to find the source! I was checking your links… The first two ones are not accessible. The third one is actually accessible, but my guess that the link already been removed - it seems that MOZ never remove the ones that no longer exist! I have a similar problem with solarpowerpanels.net.au. there are at least 30 high scored spam links that show on MOZ despite them been remove a long time ago!
Maybe try to run your domain on ahref.com - they are much better with backlinks discovery and also they report right away when links are actually been removed. You fourth link tonzo.com is actually got a live link but under a subdomain https://uk.tonzo.com/biz/scambler