Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Find competitor keywords with NEW Keyword Gap
      Moz Pro

      Find competitor keywords with NEW Keyword Gap

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Ranking & Visibility suddenly Down for my website

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Ranking & Visibility suddenly Down for my website

    On-Page Optimization
    9
    10
    2365
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • harry550
      harry550 last edited by

      Any google updates or, can anyone tell me what google running, web ranking down, majority keywords showing on 1st pages right now those are on 3rd page, so is there any specific reason, or any solutions plz.. this s my website www.iqlance.com can anyone help me to audit and what was the issues facing exactly..

      Neststayhome 1 Reply Last reply Reply Quote 1
      • Neststayhome
        Neststayhome @harry550 last edited by

        @harry550

        To determine why your website's rankings may have dropped and identify potential issues, conducting a comprehensive SEO audit is crucial. Here are some steps you can take:

        On-page Optimization: Review the content and meta tags on your website to ensure they are optimized for relevant keywords. Check for keyword stuffing, duplicate content, and missing meta tags.

        Technical SEO: Assess your website's technical aspects such as site speed, mobile-friendliness, crawlability, and indexability. Address any issues like broken links, server errors, or improper redirects.

        Backlink Analysis: Analyze your website's backlink profile to ensure quality and relevance. Disavow any toxic or spammy backlinks that may be harming your rankings.

        Content Quality: Evaluate the quality and relevance of your website's content. Make sure it provides value to users and aligns with their search intent.

        Competitive Analysis: Compare your website with competitors to identify areas for improvement and potential opportunities.

        Google Algorithm Updates: Stay updated with Google's algorithm changes and how they may affect your website's rankings. Factors like core updates, page experience signals, and mobile-first indexing can impact rankings.

        Local SEO: If your business targets local audiences, optimize your website for local search by claiming and optimizing your Google My Business listing, ensuring consistent NAP (Name, Address, Phone Number) information across directories, and earning positive reviews.

        User Experience: Focus on improving user experience by providing easy navigation, clear calls-to-action, and fast loading times.

        Consider consulting with an experienced SEO professional or agency to conduct a thorough audit of your website and provide tailored recommendations for improving your rankings.

        1 Reply Last reply Reply Quote 0
        • sarahwalsh
          sarahwalsh last edited by

          This could be because of a Google algorithm update or a penalty that might have been applied?

          We notice our organic visitor number change substantially, thats during Google algorithm updates.

          1 Reply Last reply Reply Quote 0
          • yazib
            yazib last edited by

            I'm sorry to hear about the sudden drop in your website's ranking and visibility. Such fluctuations can be concerning. Weight loss To address this issue, I recommend conducting a comprehensive analysis of various factors. Check for recent Google algorithm updates, assess the quality and relevance of your content, review backlinks, and ensure there are no technical issues affecting your site. It might also be helpful to monitor your competitors and industry trends. If you need further assistance, consider consulting with SEO experts or utilizing online tools to get insights into your website's performance. Wishing you a swift resolution and a quick recovery in rankings

            1 Reply Last reply Reply Quote 0
            • Vivek_Suntech
              Vivek_Suntech last edited by

              this s my website https://www.suntechapps.com can anyone help me to audit and what was the issues facing exactly.

              1 Reply Last reply Reply Quote 0
              • AmitavaAK
                AmitavaAK last edited by

                Suddenly drop in ranking has various reasons like Google algorithm updates, content quality, backlink quality, and technical issues on the website.

                Feel free to review all these aspects and try to resolve them. I hope that this will fix your ranking drop issue.

                1 Reply Last reply Reply Quote 0
                • jamesclarksons
                  jamesclarksons last edited by

                  Reasons for Ranking Drops:
                  Several factors can cause fluctuations in web rankings. Some common reasons include:

                  Algorithm Updates: If Google releases a new algorithm update, it can impact rankings for various websites. If your website's content or SEO practices don't align well with the updated algorithm's criteria, you may experience a drop in rankings.

                  Content Quality: Low-quality, outdated, or duplicate content can harm your website's rankings. Google aims to prioritize websites that provide valuable and relevant content to users.

                  Technical Issues: Problems with website loading speed, broken links, and other technical issues can negatively affect rankings. Ensure that your website is technically sound and adheres to best practices.

                  Backlink Profile: Poor-quality or spammy backlinks can lead to penalties. Regularly audit your backlink profile and disavow harmful links.

                  Competition: Changes in competitors SEO strategies or the emergence of new, stronger competitors can influence rankings.

                  For any query related to web development or business contact GIKS Canada-innovating technologies official website

                  1 Reply Last reply Reply Quote 0
                  • jamesclarksons
                    jamesclarksons last edited by

                    I can provide some general information about Google updates and reasons for fluctuations in web rankings. However, for the most current information, I recommend checking official Google sources, webmaster forums

                    Reasons for Ranking Drops:
                    Several factors can cause fluctuations in web rankings. Some common reasons include:

                    Algorithm Updates: If Google releases a new algorithm update, it can impact rankings for various websites. If your website's content or SEO practices don't align well with the updated algorithm's criteria, you may experience a drop in rankings.

                    Content Quality: Low-quality, outdated, or duplicate content can harm your website's rankings. Google aims to prioritize websites that provide valuable and relevant content to users.

                    Technical Issues: Problems with website loading speed, broken links, and other technical issues can negatively affect rankings. Ensure that your website is technically sound and adheres to best practices.

                    Backlink Profile: Poor-quality or spammy backlinks can lead to penalties. Regularly audit your backlink profile and disavow harmful links.

                    Competition: Changes in competitors' SEO strategies or the emergence of new, stronger competitors can influence rankings.
                    for any query or solution related to web development contact Giks

                    1 Reply Last reply Reply Quote 0
                    • alokpathak007
                      alokpathak007 last edited by

                      There could be multiple factors affecting your website ranking. One of the most important factors that could have affected your website would be 1) any technical change that had affected site speed 2) On page changes like Meta update, Headings Update, URL change, Media change etc.. 2) offsite change - backlinks gone spammy, removed or from non relevant sources 3) SSL / Hosting related issues - site kept going down for some reason 4) and last but not least the Google algorithm update. If issues persist you can reach out this top SEO company in Toronto for detailed audit of your website.

                      1 Reply Last reply Reply Quote 0
                      • LureCreative
                        LureCreative last edited by

                        This could be due to a number of factors, however as of this morning (9/8/17) there is talk of a potential Google algorithm update- see more talk about it at https://www.seroundtable.com/google-search-algorithm-update-24433.html. This is just speculation but Google is showing a lot of SERP volatility in the last 24-36 hours.

                        1 Reply Last reply Reply Quote 0
                        • 1 / 1
                        • First post
                          Last post

                        Got a burning SEO question?

                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                        Start my free trial


                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • Substance-create

                          Will changing a URL negatively affect ranking?

                          Hello Mozzers, We would like to change the URL for a page on our website which ranks well for some our keyphrases/words. We are hoping the change of URL, through the addition of an additional keyword would help boost the rank of that URL further. At the moment out page gets 2 x A and 2 x B 1xF on the MOZ page rank tool using 5 keyphrase/word variations . One phrase ranks 4, one ranks 3 and the other 3 are 'not in the top 50' Our plan was to change the URL, using SHF404, and use 'Fetch' in the Google search console to re-submit the page to Google. Appreciate you can't give any guarantees how Google will behave, just wondered what your thoughts were on the wisdom of changing the URL in the first place? Thanks Ian

                          On-Page Optimization | | Substance-create
                          0
                        • Exa

                          Meta Robots index & noindex Both Implemented on Website

                          I don't want few of the pages of website to get indexed by Google, thus I have implemented meta robots noindex code on those specific pages. Due to some complications I am not able to remove meta robots index from header of every page Now, on specific pages I have both codes 'index & noindex' implemented. Question is: Will Google crawl/index pages which have noindex code along with index code? Thanks!

                          On-Page Optimization | | Exa
                          0
                        • DonaldS

                          New site pages are indexed but not ranking for anything

                          I just built this site for a client http://primedraftarchitecture.com.  It went live 3 weeks ago and the pages are getting indexed as per Webmaster Tools.  But I'm not seeing it rank for anything. We're adding blog articles regularly and used Moz Local for local links and have been building links in other local directories (probably about 15 so far). Usually I get some rankings, although very low, after just a week or two for new sites. Does anyone see anything glaring that may be causing a problem?

                          On-Page Optimization | | DonaldS
                          1
                        • tprg

                          Does CTR Affect Ranking & Authority? Can PPC Influence That Too?

                          Hi everyone, Good CTR and bounce rate seem to affect rankings positively, but what about domain authority? Is that something built entirely on links and semantics, or does CTR play a factor too? Consider a homepage ranking for its brand name. Switching off any brand PPC will increase the natural listing's CTR. Would that have a positive SEO impact on the homepage/domain?

                          On-Page Optimization | | tprg
                          0
                        • cookie777

                          Bold & Italics Best Practice?

                          Hi All, Does anyone know the official best practice use of bold and italic fonts? If I have a long page of text- 800 words + I usually bold a few sentences to allow the user to be able to read only the bold on the page, and still make sense of the article. By reading all the bold it will kind of make sense and the user gets the point of the article. This wasn't really done for SEO purposes, but so the reader gets to the bottom of the page in a reasonable amount of time, and gets all the key points and facts of the article. I was advised not to do this and to just bold/italic the keyword/phrases the article was written to rank for. I would like to know anyone else's opinion/strategy on using bold/italics effectively and within best practices. What's the official word? Thank you for your help. Ian

                          On-Page Optimization | | cookie777
                          0
                        • OOMDODigital

                          Meta Geotag - two locations on one website

                          I have a client that I would like to do a Meta Geotag for. They have two locations. Am I able to do two meta geotags on their website? Thanks!

                          On-Page Optimization | | OOMDODigital
                          0
                        • BeautyStop

                          Changing Link Title Tags & Backlinks

                          On 4/19/12 I began changing the link title tags in an effort to further optimize my website. I thought they were excessively long and it would be beneficial to make them more concise. On 4/26/12 my website traffic began to fall drastically and I'm not sure if it is from google's penguin update or from changing the link title tags. I started looking into the sudden drop of traffic and realized that when I run the site explorer tool on all of the pages I changed, the URL is redirecting. It appears that the backlinks are not passing through to the new URL. Before I Changed the Link Title Tag: http://www.opensiteexplorer.org/links?site=www.beautystoponline.com%2FAndis-Professional-Hair-Clippers-s%2F102150.htm **After I Changed the Link Title Tag: ** http://www.opensiteexplorer.org/links?site=www.beautystoponline.com%2FAndis-Clippers-s%2F102150.htm So my questions are: The above example shows that the old title tag (www.beautystoponline.com/Andis-Professional-Hair-Clippers-s/102150.htm) has 43 backlinks and the new one (www.beautystoponline.com/Andis-Professiona-Hair-Clippers-s/102150.htm) has 0. Will the links eventually be attributed to the new URL. I understand that the user will still be directed to my website they click the any of the backlinks, but will the link juice pointing the old URL pass through the new one? Would it be better, in the long run, to continue optimizing the link title tags.

                          On-Page Optimization | | BeautyStop
                          0
                        • KMack

                          Wordpress: Should I NO INDEX Categories & Archives Pages?

                          I am new to SEOmoz & trying to work my way through the ca-trillion errors that have been found on my site, but for each one I want to ensure that I am helping rather than harming my site. The tool has (as a "notice") said that my category pages & Archives are NO-INDEX, is this how these pages should be dealt with? In addition, the crawler has also (as a "warning error) discovered that my categories, and Archives do not have a meta description..is this of great importance for non indexed pages of this type? Thanks so much to the SEOmoz forum members, you have so far been of invaluable help to me.

                          On-Page Optimization | | KMack
                          2

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.